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Thirteen Lune is a beauty retail startup based on a 90/10 model – 90% brands with BIPOC founders, 10% with ally founders. I was brought on as Design Director to support and elevate marketing campaigns, as well as to create the look/feel for the brand's paid ads. I was also responsible for the visual language around all events – both in-store and off-site – as well as any signage and print collateral. Skills used include graphic/motion design, video editing, sound curation, and brand strategy.
Copy and visual strategy executed for social media: brand founders sharing first-hand beauty tips from their travels.
Promo Ads
CAMPAIGN DESIGN
The Great Escape
Monthly series highlighting bestsellers. Editorial design for social and print signage.
CAMPAIGN DESIGN
Best of Beauty
Visual design strategy, motion design, video editing – spotlighting founder representation during pride month.
CAMPAIGN DESIGN
The Beauty of Pride
Visual/typographic design for
Father's Day gifting, 2024.
Visual strategy and execution, motion design, video editing – in celebration of brand founders.
CAMPAIGN DESIGN
Father's Day
AAPI Heritage/
Black History Months
Press Announcements
Reel designed and edited, announcing entrance into 600+ JCP stores nationwide.
JC Penney Sizzle
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